Genius! Urban Outfitters has teamed up with Republic Bikes to offer completely custom bikes. There are two styles of bike frames and everything else you can make personal. Frame color, seat color, handle color, tire color. For some reason I tend to get suckered into every customizable product on the market. But, this bike may top the charts.
The two below are a couple color combos that I love. Just looking at them makes me want to be at the beach, cruising down the boardwalk.